Sears is paying people $5 to fan up their facebook page, not sure if I see this as being really sad or a cheap way to get some fans (temporarily).
Honestly I don’t get it. Sears basically runs the Home Makeover show, why don’t they leverage that to build fans? With all the good things that Sears does do, paying people to be a fan seems a bit odd, if I had to guess I would say their are multiple marketing departments over their and none of them are talking to each other.
